The Business of Events Mastery
With Vic & Juls
The Business of Events
Unlock growth through events
Events aren’t just celebrations,
they’re powerful vehicles for building movements, creating loyal communities, and generating new revenue streams.
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Join Victor Tran & Julia Truong (Vic & Juls), award-winning entrepreneurs and founders of a multi-business empire spanning events, event technology, marketing, travel, and personal branding, as they take you inside the Business of Events.
BOOK YOUR SEAT
Most people attend events.
Few master them.
Join Vic & Juls, and a table of entrepreneurs, creatives and leaders for a meal where they will show how they design events that make money, build community, and can bring any vision to life.
​Why attend?
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Discover new opportunities: Learn how events can open fresh revenue streams in any industry.
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Gain insider strategies: From event design to monetisation, unlock over 20 ways events can generate income.
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Network with forward-thinkers: Connect with entrepreneurs, creatives, and leaders who see the future of business differently.
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Be inspired: Hear how Vic & Juls built an empire through innovation, resilience, and community.
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Who Should Join?
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Entrepreneurs sitting on an event idea, unsure how to bring it to life
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Businesses wanting to turn products or services into immersive experiences
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Leaders curious about how events drive brand loyalty and long-term growth
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Creatives, marketers, and community builders seeking inspiration and fresh ideas
Meet Vic & Juls
Victor Tran and Julia Truong, known to many as Vic & Juls, are a husband-and-wife duo who have built an entrepreneurial empire from the ground up.
Together, they’ve transformed their vision into multiple award-winning businesses spanning events, marketing, travel, technology, personal branding, and large-scale creative experiences.
With over a decade in the industry, Vic & Juls have produced 1000+ events across corporate, government, and global stages, launched innovative event-technology solutions, and self-produced events such as FRMEFEST, Australia’s most prominent content creator summit.
Their work has redefined how events are delivered and how they generate income, impact, and loyal communities.
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Together they have won over 30 global awards for their group of businesses, positioning them as leaders in their business and events industry.
Their formula makes them unique: combining Victor’s business and finance acumen with Julia’s creative and production expertise to design events that don’t just happen, but scale businesses and movements. They know how to turn audiences into advocates, moments into movements, and events into revenue engines with 15+ built-in income streams.
The Business of Events: Five Cities. Thousands of Conversations. One Big Next Step.
Our roadshow across Australia, Vietnam, Japan and Dubai is now complete and the response has been incredible.
We’ve met founders, marketers, creatives and leaders from every corner of the industry, all seeking clarity, confidence and a stronger strategy for the events they want to build. Now, we’re taking everything to the next level. We’re opening the waitlist for The Business of Events Mastery 2026, a full day experience with an exclusive line-up of speakers, deeper training, and the frameworks we use to build events that generate impact, income and influence.
Join the waitlist to be first to access details, early-bird tickets, and VIP bonuses.